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Elsa might be just as blond and waif-thin as Barbie, but she comes with a backstory of strength and sisterhood. “The millennial mom is a small part of our consumer base,” concedes Evelyn ...

Millennial pink offered a soft, not-neutral, neutral option that stood in stark contrast to the Barbie and bubblegum-pink options the world was used to. “Millennial pink didn’t just trend ...