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Elsa might be just as blond and waif-thin as Barbie, but she comes with a backstory of strength and sisterhood. “The millennial mom is a small part of our consumer base,” concedes Evelyn ...

Through it all, a few overarching style motifs were likely present: Think flower crowns during festival season, indie sleaze ensembles complete with slouchy bags and practical boots, and—perhaps most ...

Millennial pink offered a soft, not-neutral, neutral option that stood in stark contrast to the Barbie and bubblegum-pink options the world was used to. “Millennial pink didn’t just trend ...