Apart from the name—Bud Light Lime, known as BL Lime on its bottles—the St. Louis-based brewer is not revealing many details about the new product, including marketing or promotional strategies. A six ...

Bud Light Lime joins a number of similar drinks such as Miller Brewing Co.'s "Miller Chill," which has lime and salt flavors to mimic a popular Mexican drink called a "chelada." ...

The Lime-a-Rita line started in 2012 at the Central New York Anheuser-Busch brewery. ... Launched in Baldwinsville, Bud Light Lime-a-Ritas win Nielsen market innovation award .

Bud Light just released a new citrus-flavored beer: ... It has 142 calories—more than Bud Light and Bud Light Lime, ... It started with Blue Moon's orange-tinted ...

Bud Light is the most popular beer in the U.S. by far. It had off-premise sales of $5.7 billion in 2015 through the end of November, according to data from Chicago-based market research firm IRI ...

Modelo had an 8.34% share of dollars spent on beer compared to 8.28% for Bud Light through Aug. 12, NIQ reported — the first time the brand has beaten Bud Light on a year-to-date basis. 3 ...

More beers in America are being paired with lime than ever before. The story of how Modelo Especial, a Mexican lager, surpassed Bud Light as the top-selling beer in America predates the ...