And when used properly, technology has made some ads a lot more interesting. Mercedes-Benz constructed an interactive ad for its Viano minivan in Berlin's Friedrichstrasse subway station.

The Dark Lord as portrayed by none other than Willem Dafoe has an offer of wealth, fame and fancy dance moves for the hero of the newest Mercedes-Benz Super Bowl Commercial. The spot follows one ...

SEOUL, Sept. 10 (Yonhap) -- The antitrust regulator launched an on-site probe into Mercedes-Benz Korea Ltd. on Tuesday over allegations that the carmaker provided wrongful information to customers ...

A man is tempted to sell his soul to the devil, played by Willem Dafoe, in exchange for a Mercedes-Benz, in this ad for Super Bowl XLVII.

These well-oiled marketing machines inhabiting human skin are in new clips from Chelsea (Sharapova) and Mercedes-Benz (Federer). I'll let you as the reader decide which is classier. To his credit ...