It may be associated with medical professionals. Medical masks may be viewed as a hallmark of being a responsible, caring citizen, enhancing perceived attractiveness.

“Men are significantly less likely to wear masks compared to women,” the Abacus Data poll surveying 1,500 Canadians found — with 51 per cent of men reporting that almost always wore masks ...

News | UK Face masks make men look more attractive, study finds Gayatri Malhotra/Unsplash Sami Quadri 14 January 2022 ...

Dr Alexandrides explains “Men’s skin tends to be tougher and oiler, therefore they can benefit from face masks that gently exfoliate and balance sebum production, such as the 111SKIN ...

Past research explored the “sanitary-mask effect” regarding whether wearing a medical face mask elicits an association with disease. A medical mask does more than just hide undesirable features.