Why Toyotathon, you might ask? Why not? The event itself already occupies a space in meme culture as an omnipresent component of each holiday season. And Love, after all, is a spokesman for ...

But one account on TikTok called "Kicks" was the first to point out a likely unrelated but interesting trend surrounding Love ...

Thanks to a humorous TikTok video and backed up loosely by results, an internet meme suggests Jordan Love's success correlates with Toyotathon.

Love even slightly acknowledged the outlandish Toyotathon theory with a recent Instagram post. Does Love really perform better during Toyotathon? Here's a look at how the conspiracy surrounding ...