In my nearly three-decade career as a B2B marketer, I’ve come to appreciate the nuanced differences between B2B and B2C marketing strategies ... s “Success not software” are two examples ...

Business-to-business (B2B) pros market to businesses; their business-to-consumer (B2C) counterparts market ... say, enterprise software). As a result, B2B marketers “previously focused on ...

Search Engine Land » Guide » B2B vs. B2C ... lessons on using Oracle software, developer communities, and direct support options. In contrast, B2C customer service focuses on quick and efficient ...

Not too long ago, business-to-business (B2B) and business-to-consumer (B2C) marketing seemed like ... Instead of just pitching software solutions, they tell stories that resonate with the ...

In a 2025 report from Algolia, 67% of B2B ecommerce companies shared they are actively using AI to drive growth. This rate of ...

MIDDLETON, Mass., April 13, 2021 /PRNewswire/ -- Quadrant Knowledge Solutions announced today that it has named HCL Software as the 2021 technolog ...

B2B brands borrowing B2C marketing tactics isn’t necessarily new, but Kihn and fellow chief marketer Kirsten Allegri Williams of Optimizely argue that TV commercials, mass campaigns and brand ...

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.

Business-to-business is a type of commerce transaction that exists between businesses, such as those involving a manufacturer and a wholesaler or retailer.

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products ... At Rocket Software, we recently applied ...