When talking about famous car brand logos, one could argue that McLaren’s logo is up there with Audi’s four rings, BMW’s ...

The biggest advantage is that the display tech will allow McLaren to rotate the brand insignia ... deal with the hassle of applying and removing stickers from the cars zooming on the circuit.

McLaren's first logo featured a combination of multiple text elements and images. It included a green and white checkered flag symbolizing the finish line, a silhouette of a McLaren F1 car ...

This isn’t just a sticker job, though, as the McLaren Special Operations team painted virtually everything you see on the car. Its look is meant to mimic the livery of the F1 car, and it does so ...

A poor showing from Verstappen's teammate, Sergio Perez, allowed the McLaren duo ... Laurel" logo and a diagonal stripe design meant to echo the appearance of the F1 car's livery.

McLaren is describing the technique as the “two-display system” which replaces the classic sticker ads used for ... for displaying ads in the McLaren F1 car is in reality a Plastic Logic ...

In addition, because the deal signed last year doesn't involve McLaren buying its engines, the Mercedes logo will not be present for 2023 on the F1 car like some years ago. Over the 20 seasons ...