The creative energy was flowing at Saffron Pottery Studio as they got a surprise visit from the McCafé Coffee Break! CochraneNow and Cochrane McDonald’s stopped by with all the bells and whistles, ...
Quick-service restaurant McDonald's ran a campaign for its coffee to increase sales, gain share of voice (SOV) and overtake Starbucks to become the top coffee brand in Hong Kong. In 2023, McDonald’s ...
Why is this work relevant for Creative Strategy? In 2023, McDonald's Hong Kong decided to permanently upgrade all its coffee to McCafé coffee. Although McDonald's coffee was one of the most consumed ...
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