Primark shoppers are loving a new sleek black dress which has landed in stores. The midi length dress was posted on the popular retailer’s socials earlier this week, as fans searched for elegant ...

It gives you the feeling of floating through the air. Like many of Primark's products, the Rita Ora Ruffle Maxi Dress is available for click and collect. When Rita Ora's latest collection was ...

Primark customers are raving the store's £14 'dress of the moment'. Some even compare it to something Rachel Green, played by Jennifer Aniston, would wear in the popular 90s sitcom Friends.