Since it started carrying cycling in 2024, following the shuttering of GCN+ at the end of 2023, the cheapest Max subscription with cycling included has been priced at $9.99 a month / $99.99 a year.

CEO Max Levchin said Affirm expects to be profitable on a GAAP basis in its fiscal fourth quarter of 2025. “The path to reaching any profitability goal is simply more transactions,” Levchin said.

Any customer’s inability to pay is a mistake on Affirm’s side, Max Levchin added. And he’s got the numbers to prove it.