In 2023, Mattel Digital Games achieved a significant milestone, reaching 48 million monthly active players, driven by successes such as Barbie DreamHouse Tycoon and Hot Wheels Unleashed 2 ...

Article Summary Mattel partners with Rollic for a new Barbie mobile game set for a 2024 release. Rollic to publish the game, building on their 2.7 billion downloads success.

Barbie: Horse Trails will let players choose between two characters--Barbie "Brooklyn" Roberts and Barbie "Malibu" ...

Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding ...

In 2023, Mattel Digital Games achieved a significant milestone, reaching 48 million monthly active players, driven by successes such as Barbie DreamHouse™ Tycoon and Hot Wheels Unleashed™ 2 ...

Today, Mattel announced Barbie Project Friendship, an adventure game that follows Barbie “Brooklyn” Roberts, Barbie “Malibu” Roberts, and friends as they restore a run-down community center.

Toy giant and brand-owner Mattel has announced a new partnership with Rollic, the Istanbul-based game developer and publisher, to produce a new “mass market” Barbie mobile game for release “later this ...

Wanna ride horses and more with Barbie? You'll get your chance when the game Barbie Horse Trails comes out later this October ...

With Barbie having made a massive splash with a highly successful movie in 2023, it looks like Mattel and Zynga subsidiary developer Rollic are looking to capitalize further with a new mobile game.

Starting today, however, Barbie Tim Hortons PWHL dolls will be available at TimShop.ca and shop.thepwhl.ca for Canadian fans, ...

Mattel shares fell by up to 8% in after-hours trading. Net sales in North America rose by 10% in the third quarter, driven by sales of dolls that include Barbie, Disney Princess, Monster High and ...

In 2023, Mattel Digital Games achieved a milestone of 48 million monthly active players, driven by successes such as Barbie DreamHouse Tycoon and Hot Wheels Unleashed 2: Turbocharged.