Summit White (GAZ – new for 2025) Thunderstorm Gray (GNO) Moonlight Matte is a non-metallic, non-tintcoat paint color that is available as an extra-charge option featuring a $3,995 price tag.

A car company launching a matte paint color from the factory isn’t unprecidented, but it’s still unusual. That’s what Genesis has done in creating the launch edition for the redesigned G70.

Just as important as the color of your paint is the finish (or gloss or sheen). Generally speaking, matte (or flat) paints absorb light and are better for covering up imperfections.

Learn more. Recently, I was fortunate enough to get my hands on a 2025 Hyundai Ioniq 5 N. While I had an internal debate on which paint color to get, I ultimately decided on Performance Blue Matte.

Ford's new Mustang Matte Clear Film package is available on all colors of all currently available Mustang coupes: EcoBoost, GT, and Dark Horse. The wrap will be available to order on Mustangs from ...

Farrow & Ball The reason the color payoff is so high with matte finishes is because of a 2% sheen. This means there is less light bouncing off the paint, and the eyes are able to take in more color.