Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Matilda Djerf launched her namesake fashion line, Djerf Avenue, in 2019. But she's been dreaming up hair products since she was a kid, raiding bathroom cabinets to scan product labels. So when it ...

Reminiscent of Bridget Bardot’s Seventies look, Matilda Djerf’s hair has amassed as much of a cult following as the influencer herself. With 3 million followers on Instagram and 1.5 million on ...

The c-cut hairstyle is the next big trend in 2025. Two hairstylists shared with me the 411 on this buzzy haircut, including ...

Swedish social media influencer and fashion brand founder Matilda Djerf has responded to claims that she bullies ... Known for her bouncy, blow-out hair, glassy skin and polished style, Djerf has ...