The Swedish influencer is engaged to her longtime partner and Djerf Avenue co-founder, she announced on July 30 ...

Djerf started her clothing company in 2019. matildadjerf/instagram However, current and former employees painted a drastically different picture, telling Aftonbladet that Djerf created a culture ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

After influencer Matilda Djerf was recently accused of creating a toxic workplace at her clothing company, she released a statement on Thursday, December 12, addressing the allegations.

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace.

The Djerf Avenue website says, “Djerf Avenue is my safe space, and I hope that translates to all of you through the products and content we create.” (Image: Djerf Avenue/ Instagram) ...

Djerf Avenue founder, Matilda Djerf who made Forbes 30 under 30, has been accused of 'regularly' making employees 'cry' as her 'inclusive and supportive' workplace comes under fire.

Djerf and her boyfriend Rasmus Johansson co-founded Djerf Avenue in 2019, and the brand sells Scandinavian-inspired "clean girl" clothing in muted colors, as well as cosmetics and homeware.

With her bouncy blonde locks and impeccable sense of style, Matilda Djerf is the ultimate cool-girl influencer. But this week, the scales started to fall from her devoted followers' eyes.

Matilda Djerf has created an empire off her personal brand of effortless, chic, Scandinavian cool. But according to anonymous former employees in her native Sweden, her demeanor is anything but chill.