When Djerf Avenue held its first pop-up shop in London earlier this month, shoppers queued for three hours for a chance to snap up £165 blazers, £120 jeans and £70 mini-skirts.. But this week ...

When Matilda Djerf shoehorned her influence into her eponymous brand, Djerf Avenue, in 2019, its success was instant. In its first year, it made $1.8 million in revenue; last year, it hit just shy ...

Djerf Avenue's focus on inclusivity, sustainability and kindness saw Matilda land on the Forbes 30 Under 30 in 2023, as well as earning a revenue of around $34.5 million (£27,329,978.85) in 2022 ...

Influencer and Djerf Avenue founder Matilda Djerf apologized after being accused of bullying and body-shaming her clothing company staff.

Matilda’s pricey £120 Summer Berries dressing gown is listed on her Djerf Avenue website. And thankfully the Asda version is just £20 and has been given rave reviews.

Djerf has 3 million Instagram followers and 1.5 million TikTok followers. In 2023, she was named to the Forbes 30 Under 30 list . Her company prided itself on promoting models of all shapes and sizes.

Swedish social media influencer and fashion brand founder Matilda Djerf has responded to claims that she bullies her staff after the publication of a damaging exposé.. Djerf has become the face ...