Only this month, a 10-day Djerf Avenue pop-up store in London had shoppers queueing down the street to buy wardrobe staples such as oversized blazers, simple T-shirts and high-wasted trousers ...

Matilda Djerf has said her lifestyle ... in 2019 through which she sold glorified basics — think gray trousers and simple button-up shirts — to a growing and devoted fan base seeking to ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Djerf Avenue founder Matilda Djerf has responded to the allegations levelled by former employees about an alleged toxic working environment. The 27-year-old CEO took to Instagram to address the ...

Matilda Djerf responded to backlash over a recent report accusing her of fostering a toxic work environment at her company, Djerf Avenue. The 27-year-old entrepreneur addressed the allegations in ...

Matilda Djerf, 27-year-old influencer and the entrepreneur behind popular Scandi fashion brand Djerf Avenue, issued a public statement following claims of employee abuse by staff. The blonde, ...

Matilda Djerf/Insatgram. Influencer Matilda Djerf is addressing claims of misconduct at her namesake fashion and lifestyle company. In a report published by the Swedish publication Aftonbladet, ...

Matilda Djerf, a Swedish influencer with 3 million followers on Instagram, is known for her polished, feminine style and perfectly bouncy blonde blowout. Her expansive closet, packed with ...

Gen Z It Girl and founder of Djerf Avenue, Matilda Djerf, has been called out by former employees who have come forward with serious allegations.

The Dark Roots of a Blonde Blowout: Influencer Matilda Djerf Responds to Bullying Claims. Lily Ford. Wed, December 18, 2024 at 11:02 AM UTC. ... simple T-shirts and high-wasted trousers.