Since the report went public, some are a little surprised. "Matilda Djerf being canceled was not on my 2024 bingo card," one person wrote under a viral clip of the report on TikTok.

You may know Matilda Djerf from her natural, bouncy blowouts and her chic European “It” girl aesthetic, or perhaps from her successful fashion brand Djerf Avenue. Since the Swedish model ...

Matilda Djerf, 25, is a business owner and influencer with over 2.7 million Instagram followers. In 2019, she and her boyfriend decided to start Djerf Avenue without a business plan.

The Swedish influencer is engaged to her longtime partner and Djerf Avenue co-founder, she announced on July 30 ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Matilda Djerf is a 25-year-old Swedish designer and influencer with over 2.9 million Instagram followers. Djerf co-founded the fashion brand Djerf Avenue in 2019; it made $34 million in sales last ...

Popular style influencer Matilda Djerf issued an apology Tuesday following a shocking report on allegations of a toxic workplace at her company, Djerf Avenue. One employee described working at the ...

Matilda Djerf and Sofia Richie Grainge spoke to PEOPLE about teaming up for their new festive loungewear collection Hedy Phillips is the Senior Style News Editor at PEOPLE. She has been working at ...

Ms. Djerf, a 25-year-old social media influencer who founded the fashion brand Djerf Avenue with her boyfriend, Rasmus Johansson, in 2019, has forged a fast-growing business empire on tantalizing ...