Matilda Djerf launched her namesake fashion line ... a little texture to my hair before air-drying—it gives my straight hair a lil movement. As for the gel, I was wholly shocked that it didn ...

Matilda Djerf’s hair is the most searched thing about her, with “Matilda Djerf hair” appearing in 30.2 million videos. Given it’s a big asset, if it’s not broken, why fix it? We’re neither PR experts ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely ... Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model ...

"I wasn't ready," Matilda Djerf wrote in a post on Instagram, days after a report in Swedish news outlet Aftonbladet sparked a backlash against the brand. In the message, the 27-year-old said the ...