Sure, the new holiday lip product is the main focus of this campaign, but Djerf's all-red outfit, complete with a silk shirt, matching tights, and satin pumps, is giving me major holiday outfit inspo.

We have reached out to Matilda and Djerf Avenue for comment, and will let you know if we hear back. Here's Why Everyone Is Talking About Matilda Djerf, AKA The Fashion Influencer Who Reportedly ...

Carol Lee September 25, 2024 at 9:00 AM·11 min read Matilda Djerf Made Cardamom Bun-Scented BeautyCourtesy of Djerf Avenue Beauty ...

On Tuesday, Matilda Djerf has apologized publicly after several former employees accused her of bullying and creating a hostile work environment, saying she had “failed” as a leader and colleague.