Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

"Matilda Djerf being canceled was not on my 2024 bingo card," one person wrote under a viral clip of the report on TikTok. "Oh my god this is the absolute last thing I would ever expect from ...

Matilda Djerf/Insatgram. Influencer Matilda Djerf is addressing claims of misconduct at her namesake fashion and lifestyle company. In a report published by the Swedish publication Aftonbladet, ...

Fashion influencer Matilda Djerf apologizes following report she created a toxic workplace. HALELUYA HADERO. Wed, December 18, 2024 at 7:54 PM UTC. 2 min read.

Djerf has 3 million Instagram followers and 1.5 million TikTok followers. In 2023, she was named to the Forbes 30 Under 30 list . Her company prided itself on promoting models of all shapes and sizes.

Influencer and Djerf Avenue founder Matilda Djerf apologized after being accused of bullying and body-shaming her clothing company staff.

Influencer and brand founder Matilda Djerf, best known to her 3 million Instagram followers for her sense of style and perfectly blowdried hair, was recently accused of running a toxic workplace ...

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace.

Djerf Avenue's focus on inclusivity, sustainability and kindness saw Matilda land on the Forbes 30 Under 30 in 2023, as well as earning a revenue of around $34.5 million (£27,329,978.85) in 2022 ...

If you don’t know Matilda Djerf by name, you might know her by her hair. Blonde and thick with swoopy bangs, Ms. Djerf’s hair has inspired many TikTok-motivated haircuts in recent years. A ...