After working with Swedish brands, Matilda decided to launch her own fashion brand allowing her to be her own boss. Djerf Avenue is a Swedish, non-seasonal, ready-to-wear brand selling clothes ...

Djerf Avenue’s first runway, featuring Matilda making final adjustments. (Credit: Instagram) Needless to say, we want in on the new goods, stat. The line offers simple, capsule clothes that Matilda ...

Matilda's net worth is somewhat shrouded online with it thought to be in the region of £3m. Her business Djerf Avenue posted sales of some $8million (£6.6m) in 2021 and had expanded the business ...