Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace.

Djerf and her boyfriend Rasmus Johansson co-founded Djerf Avenue in 2019, and the brand sells Scandinavian-inspired "clean girl" clothing in muted colors, as well as cosmetics and homeware.

The Djerf Avenue founder, who has over three million Instagram followers, came under fire after 11 anonymous current and former employees of the clothing brand accused Matilda of bullying, fat ...

Djerf started her clothing company in 2019. matildadjerf/instagram However, current and former employees painted a drastically different picture, telling Aftonbladet that Djerf created a culture ...