"Matilda Djerf being canceled was not on my 2024 bingo card." ... One employee alleged they had to retake photos of a model in a larger size because Djerf said she looked "too damn fat." ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Djerf has 3 million Instagram followers and 1.5 million TikTok followers. In 2023, she was named to the Forbes 30 Under 30 list . Her company prided itself on promoting models of all shapes and sizes.

One person told Aftonbladet that Djerf — whose company focuses on inclusivity — said she wanted a photo shoot of a plus-sized model redone, using an expletive and saying the model looked too ...

In the Aftonbladet report, one former employee claimed that Djerf, 27, saw an image of a plus-sized model and responded: "We have to reshoot this, because she looks so f----- fat in these clothes ...

Influencer and Djerf Avenue founder Matilda Djerf apologized after being accused of bullying and body-shaming her clothing company staff.

Not really,” Ms. Djerf told The Times in 2022 — one person quoted in the Aftonbladet report claimed that Ms. Djerf, using an expletive, referred to a plus-size model as “too fat” while ...

Matilda Djerf, 27, ... Another recounted an alleged instance where Djerf saw photographs of a plus-size model and claimed she didn’t want to use them because the woman looked “so fat.” ...

One report about Djerf's rumoured behaviour claimed she apparently responded to images of a plus-size model with, "We have to reshoot this, because she looks so f*cking fat in these clothes.

Djerf Avenue founder, Matilda Djerf who made Forbes 30 under 30, has been accused of 'regularly' making employees 'cry' as her 'inclusive and supportive' workplace comes under fire.