Swedish social media influencer and businesswoman Matilda Djerf is facing backlash after ... and once demanded a campaign be re-shot because the model "looks so fat in these clothes.

One staffer claimed Djerf made fat-phobic comments after seeing images of a plus-size model used in a campaign shoot. “When the pictures were delivered, Matilda said they had to be redone ...

Matilda Djerf has created an empire off her personal ... line Djerf Avenue—bullying employees, calling a plus-size model “fat,” and once allegedly demanding an employee clean her personal ...

In an Instagram post on Tuesday, Matilda Djerf said she was ... aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model Hailey Bieber’s skincare and beauty line ...