Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

We have reached out to Matilda and Djerf Avenue for comment, and will let you know if we hear back. Here's Why Everyone Is Talking About Matilda Djerf, AKA The Fashion Influencer Who Reportedly ...

Djerf started her clothing company in 2019. matildadjerf/instagram However, current and former employees painted a drastically different picture, telling Aftonbladet that Djerf created a culture ...

Djerf and her boyfriend Rasmus Johansson co-founded Djerf Avenue in 2019, and the brand sells Scandinavian-inspired "clean girl" clothing in muted colors, as well as cosmetics and homeware.

Djerf has 3 million Instagram followers and 1.5 million TikTok followers. In 2023, she was named to the Forbes 30 Under 30 list. Her company prided itself on promoting models of all shapes and sizes.

Matilda Djerf Apologizes Amid Claims of Workplace Toxicity The popular Swedish influencer began a fashion brand in 2019. Some employees say working there wasn’t as great as it looked on social ...

Djerf Avenue posted a similar statement on its Instagram Story on Oct. 7, but it didn’t stop the backlash. Djerf briefly deactivated her personal TikTok account because of the controversy and ...

Hailey Bieber steps out in crop top, sans security for appearance at Matilda Djerf pop-up By Emily Selleck Published Sep. 3, 2023, 5:10 p.m. ET ...

The return of the 70’s bouncy blowouts, the obsession with curtain bangs, the popularizing of oversized button up shirts, all because of one woman: Matilda Djerf. Djerf is, or should I say was, the it ...