Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf ... Some staffers claimed they lost sleep, suffered panic attacks and returned home crying from work some days, per Fast Company.

Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit-themed dressing gowns and sleep essentials ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, reported employees at her company had ...

"I wasn't ready," Matilda Djerf wrote in a post on Instagram, days after a report in Swedish news outlet Aftonbladet sparked a backlash against the brand. In the message, the 27-year-old said the ...