For one week only, Scandinavian “It” girl Matilda Djerf is bringing a bit of her native Sweden to the Big Apple. Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its ...

Matilda Djerf, a Swedish influencer and fashion designer, is well-known for her fluffy, layered mane. Learn how to style your hair just like hers, according to her stylist.

One thing about Matilda Djerf is that she’s always going to have perfect hair. The content creator’s blonde voluminous hairstyle and impossibly bouncy curtain bangs have enthralled her ...

How I tested Djerf Avenue Beauty . With Matilda Djerf’s Hollywood hair-do on so many people’s mood boards (mine included), I gave Djerf Avenue Beauty’s styling duo a try.

Matilda Djerf Is Hair Goals, So We Tested the Hair Product She Swears By. Story by Aniyah Morinia • 1w. Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to ...

Swedish influencer and entrepreneur Matilda Djerf is not having a very merry Christmas this year. Following allegations of bullying and fatphobia by staff, deleted videos released by her company, ...

TikTok is obsessed with her hair and the hashtag "Matilda Djerf hair" has had millions of views. Matilda was working in a fish shop before turning to social media. READ MORE ON FASHION.

It seems you can’t pour hair dye over a bullying scandal and Matilda Djerf’s brunette hair transformation has not hit ctrl. Alt delete on social media’s very long memory. But we do feel it looks quite ...

For one week only, Scandinavian “It” girl Matilda Djerf is bringing a bit of her native Sweden to the Big Apple. Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its second New ...