Carol Lee September 25, 2024 at 9:00 AM Matilda Djerf Made Cardamom Bun-Scented BeautyCourtesy of Djerf Avenue Beauty ...

An evolution of the beloved Scandi-minimalist fashion label Djerf Avenue (valued at $34m/£29m alone), Djerf Avenue Beauty has bottled up Djerf’s hair secrets in the form of two styling products ...

Matilda Djerf launched her namesake fashion line, Djerf Avenue, in 2019. But she's been dreaming up hair products since she was a kid, raiding bathroom cabinets to scan product labels.

Matilda Djerf’s Blonde To Brunette Hair Colour Transformation: An Investigation Short of assuming a new identity and moving states or countries, changing your hair can feel as good as changing your ...

To celebrate the launch of Djerf Avenue Beauty, we caught up with the Swedish influencer Daisy Lester Wednesday 27 March 2024 10:52 GMT Matilda Djerf’s hair is famous online (iStock/The ...

Speaking to Indy100, Djerf said her vision was to create beauty cabinet staples that people can't live without. "Hair care was the next natural step," she said.

If you’re on the fashion or beauty side of Pinterest at all, it’s a near impossibility that you haven’t come across Matilda Djerf. Her images been re-pinned millions of times due to not only ...

It makes sense. Ever since she burst onto our Instagram feeds, we’ve been coveting Matilda’s thick, 70’s-esque c urtain bangs, and inimitable volume. So if you’ve been wondering how to recreate the ...

Carol Lee September 25, 2024 at 9:00 AM·11 min read Matilda Djerf Made Cardamom Bun-Scented BeautyCourtesy of Djerf Avenue Beauty ...