Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

The c-cut hairstyle is the next big trend in 2025. Two hairstylists shared with me the 411 on this buzzy haircut, including ...

Matilda Djerf has apologized publicly after ... and bouncy blonde hair, the style of which—the butterfly cut—she’s credited with popularizing. In 2019, Djerf founded her fashion line Djerf ...

Matilda Djerf. A Scandi lifestyle influencer, her heavily feathered hair and 70s-esque curtain bangs are a large part of why the cut has taken off in such a huge way. A claw clip and curtain bangs.

While the cut takes inspiration from shaggy ‘70s and ’90s haircuts, influencers like Matilda Djerf and celebrities ... “It ...

"I wasn't ready," Matilda Djerf wrote in a post on Instagram, days after a report in Swedish news outlet Aftonbladet sparked a backlash against the brand. In the message, the 27-year-old said the ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely ... Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model ...