Matilda Djerf launched her namesake fashion line, Djerf Avenue, in 2019. But she's been dreaming up hair products since she was a kid, raiding bathroom cabinets to scan product labels. So when it ...

Swedish social media influencer and fashion brand founder Matilda Djerf has responded ... Known for her bouncy, blow-out hair, glassy skin and polished style, Djerf has totted up over three ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely ... Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model ...