Matilda Djerf has created an empire off her personal brand of effortless, chic, Scandinavian cool. But according to anonymous former employees in her native Sweden, her demeanor is anything but chill.

Djerf started her clothing company in 2019. matildadjerf/instagram However, current and former employees painted a drastically different picture, telling Aftonbladet that Djerf created a culture ...

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace.

Matilda Djerf Apologizes Amid Claims of Workplace Toxicity The popular Swedish influencer began a fashion brand in 2019. Some employees say working there wasn’t as great as it looked on social ...