Matilda Djerf may have found herself in a spot of hot water lately, but her cute viral dressing gown is more in demand than ever. It seems that you can't scroll through social media without ...

Matilda’s pricey £120 Summer Berries dressing gown is listed on her Djerf Avenue website. And thankfully the Asda version is just £20 and has been given rave reviews.

There are also many items sure to delight floral fans, including an £11 Floral Dressing Gown and a £10 Coquette Floral Single Duvet Cover Set. For reference, Djerf Avenue offers its popular ...

There are also many items sure to delight floral fans, including an £11 Floral Dressing Gown and a £10 Coquette Floral Single Duvet Cover Set. For reference, Djerf Avenue offers its popular ...

Fans of high-end luxury brand say they love Primark's 'lookalike' £11 dressing gown Matilda Djerf fans compared Primark's latest offering to Djerf Avenue's popular designs which cost much more.