Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Swedish social media influencer and fashion brand founder Matilda Djerf has responded ... Known for her bouncy, blow-out hair, glassy skin and polished style, Djerf has totted up over three ...

If you're currently reading this through a set of thick, '70s-esque curtain bangs, you have Matilda Djerf to ... somewhere on your hair mood boards, whether it's her golden-blonde hair color ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely ... Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model ...

"I wasn't ready," Matilda Djerf wrote in a post on Instagram, days after a report in Swedish news outlet Aftonbladet sparked a backlash against the brand. In the message, the 27-year-old said the ...

Swedish social media influencer and fashion brand founder Matilda ... Djerf has become the face of an entire aesthetic for young women, sweeping our Instagram and TikTok feeds with the “clean girl” ...