"Matilda Djerf being canceled was not on my 2024 bingo card," one person wrote under a viral clip of the report on TikTok. "Oh my god this is the absolute last thing I would ever expect from ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Matilda’s pricey £120 Summer Berries dressing gown is listed on her Djerf Avenue website. And thankfully the Asda version is just £20 and has been given rave reviews.

Djerf has 3 million Instagram followers and 1.5 million TikTok followers. In 2023, she was named to the Forbes 30 Under 30 list . Her company prided itself on promoting models of all shapes and sizes.

Ultimate Gen Z It Girl and founder of Djerf Avenue Matilda Djerf has been called out by former employees who have come forward with serious allegations. The Swedish influencer and entrepreneur is ...

Influencer and Djerf Avenue founder Matilda Djerf apologized after being accused of bullying and body-shaming her clothing company staff.

Deleted YouTube videos from Djerf Avenue that included interviews with employees have gone viral on TikTok following the toxic workplace allegations surrounding the company and owner Matilda Djerf ...

Djerf Avenue's focus on inclusivity, sustainability and kindness saw Matilda land on the Forbes 30 Under 30 in 2023, as well as earning a revenue of around $34.5 million (£27,329,978.85) in 2022 ...

Influencer Matilda Djerf is breaking her silence.. The Djerf Avenue founder, who has over three million Instagram followers, came under fire after 11 anonymous current and former employees of the ...

Matilda Djerf, who started her online career in 2016, was recognised for her work within retail and e-commerce on the Forbes 30 under 30 list in 2023. Giulia said: "To me, ...