Matilda’s pricey £120 Summer Berries dressing gown is listed on her Djerf Avenue website. And thankfully the Asda version is just £20 and has been given rave reviews.

Influencer-turned-lifestyle mogul Matilda Djerf has dominated our Instagram feeds for years - but now she's hitting the headlines for all the wrong reasons. The 27-year-old from Sweden has long ...

Haleluya Hadero, The Associated Press Dec 18, 2024 11:55 AMDec 18, 2024 12:20 PM Print ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear, many ...

For reference, Djerf Avenue offers its popular fruit and summer berries robes for £115. Showcasing Primark's home and sleep range on TikTok, @Mollsfinds wrote: " Djerf avenue [alternatives] in ...

Fashion influencer Matilda Djerf apologizes following report she created a toxic workplace By: Haleluya Hadero, The Associated Press Posted: 1:55 PM CST Wednesday, Dec. 18, 2024 ...

One employee had to scrub the toilet because it was used by the wrong person, it said. “When I started Djerf Avenue I never expected that the company would be what it is today, with so many team ...