Our conversation starts with us talking about her life before Djerf Avenue and internet fame. "I come from a small town, if you dress up or if you dress a little bit differently than the rest of ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

When Djerf Avenue held its first pop-up shop in London earlier this month, shoppers queued for three hours for a chance to snap up £165 blazers, £120 jeans and £70 mini-skirts.. But this week ...

Do you know this woman? If not, let me explain. She's kinda a big deal in the modern-day fashion blogger space, famous for popularizing her perfectly coiffed "butterfly haircut" and an aesthetic ...

In 2023, Matilda Djerf was included in the Forbes 30 Under 30 list, with a note from the editor that read: “This company said it saw revenue hit about US$34.5 million last year, which is up from ...

Influencer and Djerf Avenue founder Matilda Djerf apologized after being accused of bullying and body-shaming her clothing company staff.

Influencer Matilda Djerf speaks out after being accused of ‘psychological terror’ at clothing ... another employee was reportedly forced to scrub the toilet clean before Djerf could use it again.