"Matilda Djerf being canceled was not on my 2024 bingo card." ... famous for popularizing her perfectly coiffed "butterfly haircut" and an aesthetic that's quintessentially dubbed "Scandi-girl style." ...

Influencer Matilda Djerf Responds to Workplace Misconduct Claims After Toilet-Scrubbing and Body Shaming Accusations. ... All About the First-Of-Its-Kind Case About Copying a Social Media Aesthetic.

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, ...

The Swedish influencer has become the face of an entire "clean girl" aesthetic for young women and launched her clothing brand, Djerf Avenue, in 2019.

Gen Z It Girl and founder of Djerf Avenue, Matilda Djerf, has been called out by former employees who have come forward with ... She’s best known for her Scandi cool-girl aesthetic, ...

As her Scandinavian fashion sense began to create a fashion movement on its own, Elle Magazine also claimed that Matilda Djerf was synonymous with the “Scandi-core aesthetic.” ...

Matilda Djerf has been slammed over a 'disrespectful' Instagram post after being accused of inflicting 'psychological terror' on employees. The influencer, 27, from Boras, Sweden, founded the ...

Matilda Djerf, 27-year-old influencer and the entrepreneur behind popular Scandi fashion brand Djerf Avenue, issued a public statement following claims of employee abuse by staff. The blonde, ...

Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model Hailey Bieber’s skincare and beauty line, Rhode. Originally Published: December ...

Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model Hailey Bieber’s skincare and beauty line, Rhode. HALELUYA HADERO . Most Read ...