She's kinda a big deal in the modern-day fashion blogger space, famous for popularizing her perfectly coiffed "butterfly haircut" and an aesthetic ... surprised. "Matilda Djerf being canceled ...

Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

In an Instagram post on Tuesday, Matilda Djerf said she was ... Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model Hailey Bieber ...