One thing about Matilda Djerf is that she’s always going to have perfect hair. The content creator’s blonde voluminous hairstyle and impossibly bouncy curtain bangs have enthralled her ...

Speaking to Indy100, Djerf said her vision was to create beauty cabinet staples that people can't live without. "Hair care was the next natural step," she said.

Matilda and the The Breezy Styling Mist According to the brand's press release, the first two products under the new Djerf Avenue Beauty names will be both (surprise, surprise) hair care-related.

If you’re on the fashion or beauty side of Pinterest at all, it’s a near impossibility that you haven’t come across Matilda Djerf. Her images been re-pinned millions of times due to not only ...

Volume, movement and a great set of bangs: so often the holy trinity when it comes to amazing hair. Look no further than the Instagram account of Swedish-born content creator, Matilda Djerf, for ...

Matilda's net worth is somewhat shrouded online with it thought to be in the region of £3m. Her business Djerf Avenue posted sales of some $8million (£6.6m) in 2021 and had expanded the business ...

EXCLUSIVE: Djerf Avenue, Sofia Richie Grainge Team Up Design Theory: How Matilda Djerf’s Djerf Avenue Became Part of the ‘It’ Girl Aesthetic From Saunas to Hair Tools, Infrared Is Here to Stay ...

In hindsight, the idea of me walking out with a bright in your face blonde à la Matilda Djerf is completely ludacris. If a colourist was to promise that the colour could have been achieved, I fear ...

Matilda's net worth is somewhat shrouded online with it thought to be in the region of £3m. Her business Djerf Avenue posted sales of some $8million (£6.6m) in 2021 and had expanded the business ...