The return of the 70’s bouncy blowouts, the obsession with curtain bangs, the popularizing of oversized button up shirts, all because of one woman: Matilda Djerf. Djerf is, or should I say was, the it ...

Boasting more than three million followers online, influencer and designer Matilda Djerf rose from humble beginnings to an ever-growing empire at the age of 27. It all started in the small town of ...

If you're currently reading this through a set of thick, '70s-esque curtain bangs, you have Matilda Djerf to thank for your look. Seriously: The influencer, founder of Djerf Avenue, and overall ...

One thing about Matilda Djerf is that she’s always going to have perfect hair. The content creator’s blonde voluminous hairstyle and impossibly bouncy curtain bangs have enthralled her ...

Only this month, a 10-day Djerf Avenue pop-up store in London had shoppers queueing down the street to buy wardrobe staples such as oversized blazers, simple T-shirts and high-wasted trousers.

Volume, movement and a great set of bangs: so often the holy trinity when it comes to amazing hair. Look no further than the Instagram account of Swedish-born content creator, Matilda Djerf, for ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, reported employees at her company had ...

Matilda’s pricey £120 Summer Berries dressing gown is listed on her Djerf Avenue website. And thankfully the Asda version is just £20 and has been given rave reviews.

My hair looks nothing like Matilda’s—and I’m no blowout expert—so I was curious to see if Djerf Avenue Beauty’s hair products would help me channel her signature clean girl vibe.

Last year, Djerf was featured on Forbes’ “30 under 30” list along with her boyfriend Rasmus Johansson, who co-founded the clothing label with her in 2019.