A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

“The matcha market today is highly fragmented, with varying degrees of quality and storytelling,” says Min Lew, ECD and managing director at Base Design. Yet this isn’t often how the matcha market is ...

Sift the Matcha Powder Start by sifting the matcha powder into a mug. Sifting helps to break up any clumps in the powder, allowing for a smoother mixture when combined with water.

Add the cake flour, sugar, matcha powder, baking powder and salt into the mug, stirring together. Pour in the milk and vanilla, then cook in the microwave on high for 45 seconds.

The seasonal items include vibrant cold cups, tumblers, water bottles and even a pastel pink curved mug. Prices for the new items vary between $16.95 to $29.95.