Sometimes, using products designed to optimize your marketing activity can make a huge difference: the best CRM software keeps a record of your customers and pipelines, while tracking the ...

This article explains what digital marketing is in very simple words. It talks about different types like websites, social ...

Product-market fit is that intersection where your product’s capabilities perfectly align with market demand. When achieved, you witness accelerated sales, sustained growth and positive customer ...

Digital products such as music (iTunes), apps (Apple and Google Play), software and e-books are examples of products that were not available in the traditional marketing era.

An innovative example is the UK-based Plant Futures Collective, which is facilitating the development of an industry-wide marketing strategy to promote trust in this product category, and close ...

An example of deception is Volkswagen's diesel emissions scandal. The company admitted to using software that could detect when its cars were being tested for emissions and then adjust the ...