Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies ...

For example, carmakers position their autos ... in marketing theory centers around the effects of technology on marketing products. Social networking is a relatively new form of communication ...

It’s all about product-market fit. In simple terms, it means making something people really want. When a product clicks with its audience, it hits that sweet spot. And hitting that spot can make ...

Digital marketing promotes products and services through channels ... Promoted posts and tweets are two examples of social media marketing. Affiliate marketing is one of the oldest forms of ...

It’s one example of how impactful a digital experience can be when marketing and product align. To emulate this, here are a few best practices to implement. Establish a common language.

A majority of Americans, 83%, are more willing to purchase a product based on word ... Not on the influencer marketing bandwagon yet? Maybe these examples will get you there.

Over the past 15 years, I’ve seen myriad examples of the benefits of product-led video content. Here are 10 videos that content marketing teams should want to watch and analyze so you can apply ...

One of marketing’s biggest current trends ... As people see real-life examples of the products, they are more likely to buy them. Imagine if everything you saw on a website was text.

Brilliant marketing messages immediately express what’s important. Example: “Our software halves your manufacturing time.” Example: “Our world-class engineering team designed our product ...

For example, sites must not contain replicated ... and how much time is invested in marketing products. Becoming successful through affiliate marketing takes time, skill, and experience.