How Can You Initiate Word-Of-Mouth Marketing? Your brand has been around for a while and you can't change your products, so you need a little marketing help to get the word-of-mouth machine rolling.

To most people, it’s known as a friendly conversation, but to merchants, particularly direct-to-consumer (DTC) merchants, it is the solid gold of marketing known as word-of-mouth marketing (WOMM).

I've always been a fan of word-of-mouth marketing for my small business. I started my direct-to-consumer puzzle brand during what felt like the D2C e-commerce boom.