Rather than dominating Google alone, brands need to show up across multiple channels—wherever the consumer is asking ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

Global marketing is evolving. Professionals need international exposure. Kellogg, Cornell, and Wharton offer programs. These ...

Mike Forbes, a 20-year veteran of the retail and consumer goods sectors, takes on a new assignment with broad ...

In a beauty market driven by speed and saturation, Merit is building trust with fewer launches, lower spend and a marketing ...

Pegasus announces three key new hires, including George Azzi as executive vice president, to lead the firm's growth strategy, ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Traditional marketing strategies, including TV commercials and newspaper inserts, are less and less effective today, as well as becoming more and more expensive. Before buying, today’s customers ...

Roli Shrivastava of Hocco unpacks how the brand is building a distinctive identity in a saturated category, through character-led storytelling, agile innovation, and a redefinition of everyday ...

In today’s competitive marketplace, standing out from the millions of applications available is no easy task. App Store ...