I applied marketing principles to improve my dating profile and saw more success in my matches. For better or worse, dating apps are a place where people shop around for what they're looking for.

Beyond retargeting App marketing isn’t all about retargeting, however. Rather than focusing on just one app, cross-promotion is all about keeping high LTV users within your app ecosystem as a whole.

A hopeful dater's extravagant Tinder profile was dubbed the "best profile" after he branded himself as "2022's deal of the year" on the app. Austin Iuliano, a social media consultant, used his ...