The marketing management function in a small business can be compared to a series of ongoing chess matches between you and your major competitors. To give yourself the best chance of winning these ...

Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency ...

Marketing Manager Job Outlook The U.S. Bureau of Labor Statistics (BLS) projects marketing management positions will grow by 7% from 2022 to 2032, more than double the average growth for all ...

Digital marketing management is a timely career choice for innovative thinkers who want to work on the cutting edge of their field. As print advertising declines, digital marketing channels have ...

Dear students, here is the rough break down of what I will be expecting from your final project presentation. From giving the ...

Principles of Marketing Management. The American Marketing Association defines marketing as "the activity, set of institutions and processes for creating, communicating, delivering and exchanging ...

Social media and other digital technologies have fundamentally altered the process and, experts say, often distract financial ...

Why Choose the Department of Management & Marketing? Our department offers expert faculty, hands-on learning and strong industry connections to prepare you for success. With flexible programs in ...

4 min read Asset Management Marketing: Overcoming a Competitive Market To navigate this complex environment, firms need to focus on creating a distinctive client journey.

Learn how to build a standout online presence as a financial advisor, attract ideal clients, and grow your wealth management ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...