‘We’re in the business of making complex things simple.’ As that’s what marketing communications people do, isn’t it, especially agencies. They take lots of complicated and sometimes ...

Marketing is all about profitable sales. Everything else, from creativity to ad copy, is a tool marketers use to reach sales goals. So with profitable sales as the goal, here are some simple ...

For many small business owners, marketing is not a specialty, yet it is absolutely vital for the growth of any small business. Here are some of my tips to make the most of your marketing efforts ...

Whether you’re selling Manolo Blahnik shoes, rubbish skips or tailor-made ice-cream – or you’re ... are on brand and in line with other planned marketing engagements. 4. The KISS principle Keep it ...

Answering explosive growth by attracting, engaging and converting customers through the magic of digital marketing ... Make navigation very easy, information readily accessible and mobile ...

The astute business leader invests in marketing. An astute marketer produces a return on that investment, measured in increased profitable sales. 3 counterintuitive ways to spur growth 5 elements ...

But, getting the word out about your small business can be tough. That’s where the Marketing Made Simple workshop comes in! This one-day workshop is structured to give participants a ...

How could marketing be simple? If it was, everyone could do it, and where would the marketing industry be then! There’s no doubt that a lot of marketing communication is made complex when it should be ...

Study your market: Select your customers and center your digital marketing on your perfect demographic. Imitate any strategies that have made your competitors succeed. Develop your image and brand ...