Examples of email marketing KPIs would include open rate, clickthrough rate, and bounce rate. Mailchimp, a well-known easy-to-use email platform, provides a variety of templates for marketing ...

Marketing agency Influence & Co. created a Key Performance Indicator (KPI) spreadsheet, to set goals each year, track monthly and quarterly progress, and identify weaknesses along the way.

Key performance indicators, or KPIs, are numerical values that reflect the efforts of your marketing strategy. They also give you the information you need to make decisions that will help you make ...

The short answer is yes, there are, and while these new KPI’s should, by no means, replace the onus on marketers to create customers and revenue, they do measure different aspects of a business ...

The Gist Marketing alignment importance. Aligning marketing with sales objectives ensures that every initiative directly contributes to business goals. Sustainability focus. Marketers need to ...

Why KPIs are essential in content marketing. The importance of aligning your content marketing goals and metrics. How to pick the right KPIs that truly matter to your business. And so much more!

Marketing is also about building brand awareness and letting potential customers get familiar with your business. As a result, some marketing KPIs focus on money while others don’t.

Ben Vigneron is a seasoned marketing analyst and product analytics leader with a startup culture. Ben was listed as one of the best eCommerce PPC Experts by PPC Hero in September 2014, and spoke ...

6. Return on Investment Return on investment or ROI is the most classic digital marketing KPI. This KPI lets you know if your investment in marketing is truly worth it.