As I explained in this recent FTC Expert Panel, marketing and tech teams don’t often collaborate, but they can for several purposes, including developing a unified portal for customer journey ...

Mapping your content to the buyer’s journey will help ensure you hit them at the right place and right time with the most relevant, high-value content that will spur them into a desired action.

Why a Customer Journey Map Matters The process of creating a data-driven customer journey map will help you identify the touchpoints where your marketing influence is most critical. You can then ...

Many Customer Journey Maps Are Inside-Out Over the many years that I’ve advised marketing leaders, I’ve found customer journey maps often suffer from a common predicament — they are inside-out.

MAKE YOUR CUSTOMERS SWOON The process of journey mapping is powerful. It gives you an understanding of your customers' journey. What brought them to you. What motivates them. What scares them. And how ...

The Customer Journey is a seven-step guideline used by businesses to help them provide the right messaging at the right time as their customers engage in purchasing decisions. In B2B marketing, it ...

This article will focus more on marketing for each stage and the step-by-step process of aligning SEO with the customer journey. Understanding SEO and content for a smooth customer journey 1.

In my organization, I road-map the marketing maturity over a five-year timespan, defining marketing initiatives and milestones to bring the team forward through the five levels of maturity: 1.

Complete the form to instantly download all three. Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience.This paper ...

November 12, 2021 [Infographic] A Closer Look at Client Journey Maps Legal Marketing Association (LMA) + Follow Contact LinkedIn ...

P.S. Customer journey mapping is closely related to experience mapping, which Michael Stoner discussed in a column several weeks ago. The essential difference is that customer journey maps typically ...

While there’s no perfect version of customer journey mapping, I’m a big fan of Jay Baer’s Content Marketing Institute. Last month they published a great template to help you map your ...