Marketing Intelligence System: This system collects information from external sources about the marketing environment. It gathers data on a broad range of factors, including market trends ...

Marketing information systems are empowering tools that allow successful firms to drive enhanced sales performance by maintaining customer focus and outmaneuvering competitors.

Sundar Bharadwaj, Anandhi Bharadwaj, Elliot Bendoly, The Performance Effects of Complementarities Between Information Systems, Marketing, Manufacturing, and Supply Chain Processes, Information Systems ...