In the budget section of your marketing plan, delineate how much money you will allocate for each marketing tactic. It is possible, of course, to market without a plan — your marketing is just ...

With 37 years of experience in graphic design, I have witnessed its evolution from hand-drawn sketches to the sophisticated digital tools of today. Vital role in branding, marketing, and communication ...

Goal-setting is the block and tackle of data-driven marketing. It’s the foundation for determining what tactics are used, what experiments to run and whether your tactics are effective.

As the name suggests, an executive summary provides a high-level overview of your marketing plan. Its primary purpose is to reduce complex topics and projects within your greater marketing plan to the ...

We break our goal into a daily target so--even if our goal is a billion--we know on a specific day if we are on track; for example, in January when we had to be at 10,000 uniques a day.

Turn meaningful subgoals into concrete marketing goals This step is more fun than it sounds because it involves collaboration. It gives your marketing team and strategic planners the chance to ...

Another core function of most digital marketing is lead generation. In the example below, the marketing goal, strategy, and tactics work together to lay out a detailed plan for growing inbound leads ...

Content marketing is a key component of any successful marketing strategy. Just look at GE. The company joined forces with BuzzFeed to develop branded content, and most people who saw it perceived GE ...

Search Engine Land » SEO » ROI-driven content marketing: Aligning strategies with revenue goals Chat with SearchBot Please note that your conversations will be recorded. In the cut-throat world ...